Thinking, fast and slow by Daniel Kahneman

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The acclaimed bestseller that will change the way you make decisions

In Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive, and emotional; the other is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities - and also the faults and biases - of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour. The importance of properly framing risks, the effects of cognitive biases on how we view others, the dangers of prediction, the right ways to develop skills, the pros and cons of fear and optimism, the difference between our experience and memory of events, the real components of happiness-each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

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                              Product Information

                              Book Description - The acclaimed bestseller that will change the way you make decisions

                              About the Author- Daniel Kahneman is a Senior Scholar at Princeton University, and Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002.

                              Why is there more chance we'll believe something if it's in a bold type face?

                              Why are judges more likely to deny parole before lunch?

                              Why do we assume a good-looking person will be more competent?

                              The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking.

                              This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

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